Job Description
- Description
- Manage the day-to-day operations of the direct revenue-driving channels including Email, Paid Search, Affiliates, Re-Targeting, and Paid Social
- Oversee Analytics for responsible for daily, weekly, monthly reporting and analysis
- Maintain the digital and social media calendars for scheduling and distribution of all content related to digital PR and digital marketing
- Assist with social media strategy from a paid perspective for evergreen content, campaigns, events, and company-wide initiatives
- Ensure the compliance of content accessibility by assisting in assessing the current state; crafting a proposed strategy; and executing, monitoring, and administering relevant policies, procedures, and laws. You will support the establishment of protocols and processes for organizing and maintaining company-wide accessibility related standards; respond to customer requests; and provide data on activities, goals, and initiatives. You will influence, drive, socialize, and govern the company’s accessibility strategy across stakeholders who strive to deliver inclusive products across digital platforms
- Craft and roll out scalable processes to support compliance with established standards
- Develop procedures, VPATs to respond to external inquiries regarding the accessibility of electronic and information technology
Qualifications
- IT Degree preferred or related experience
- Solid knowledge of IT systems and applications
- Proven ability to scale paid traffic while maintaining CPA targets
- Ability to work well under pressure
- 4+ years of experience using analytic and digital platforms including Google Ads, Google Analytics, Omniture, Instagram/Facebook Ads, Linkshare, Bronto, Exact Target, and CoreMetrics
Application